Tag Archives: ADTech

Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation

Better Collective

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

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ASA monitoring sweep marks gambling as the worst underage advertising offender

SBC News ASA monitoring sweep marks gambling as the worst underage advertising offender

The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media.  This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …

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Predrag Popovic, Fincore: ‘Security is a moving target leadership can’t sleep on’

SBC News Predrag Popovic, Fincore: 'Security is a moving target leadership can't sleep on'

Industry technology figurehead Predrag Popovic has detailed to SBC that betting leadership needs to sharpen its skillset and understanding of security breaches and cyber-attacks as it enters a new decade of complexities. Recognised as the patron developer of the modern-day betting system, Popovic is the Co-Founder of Fincore – the first technology group to develop digital risk management and wagering …

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