Tag Archives: adam&eveDDB

National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …