July 7, 2016
Seeking to bolster its customer retention management (CRM) operations, GVC Holdings (GVC) has confirmed Israeli user management software provider Optimove as its new network partner. Optimove a specialist in automated and tailored CRM system development, will become the core retention platform for GVC’s portfolio of betting and igaming brands (Sportingbet, bwin, Party Gaming, Foxy Bingo). GVC had a prior working …
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