Tag Archives: 32 red

Kindred completes £175 million acquisition of 32Red

SBC News Kindred completes £175 million acquisition of 32Red

Updating the market, Stockholm-listed European online gambling group Kindred Group Plc (Kindred) has confirmed that it has completed it’s £175 million acquisition of 32Red Plc (deal first announced 23 February). The announcement sees Kindred acquire 97% of 32Red Plc’s shares, which will now move to fully delist from the London AIM exchange market. Kindred governance informs that it has attributed …

Read More »

Henrik Tjärnström – Kindred has UK sights following 32 Red acquisition

SBC News Henrik Tjärnström - Kindred has UK sights following 32 Red acquisition

Presenting Q1 2017 results, Kindred Group CEO Henrik Tjärnström has stated his firm will move to become a UK market player following the acquisition of 32 Red Plc for £175 million (deal announced February 2017). Kindred’s leader was pleased to have secured his firm’s thirteenth online gambling brand, adding a further renowned asset to Kindred’s regulated market portfolio. Tjärnström told …

Read More »

32Red takes on Sprint Cup sponsorship

SBC News 32Red takes on Sprint Cup sponsorship

Gibraltar-based online bookmaker 32Red takes over from Betfred as the official sponsor of Haydock Park Racecourse’s ‘Sprint Cup’ (1-3 September). Seeking to boost its coverage within UK racing, 32Red will take on sponsorship of the 50th edition of the £260,000 race. The betting brand will further sponsor the full card on Sprint Cup Day in 2016, and will undertake sponsorship …

Read More »

32 Red Select M.i. Media

SBC News 32 Red Select M.i. Media

Igaming and sports betting operator 32Red has appointed London based media planning agency M.i. Media to handle its media planning, strategy and buying as part of a new marketing drive for its key brands. According to marketing newsource MediaWeek.co.uk,  Gibraltar operated 32Red is expected to increase its media spend to around £6 million (€7.3 million/$10 million) this year in order …

Read More »