The 2022 World Cup was one for the history books, and not just because of its winter setting, but as the doors close on the tournament its impact on bookmaker year-end trading is yet to be seen. As companies across the betting space put together their Q4 results, SBC News reflected on the World Cup panels of last year’s Barcelona …
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Lionel Messi and the Argentinian public were not the only people with reason to celebrate after the epic 2022 World Cup final, as bet365 revealed it had paid out an eight-figure sum to punters as a result of the classic. After a month of bookmaker-friendly shocks in Qatar, the final was very much an occasion for the punters. Not only …
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bet365 has put together a comprehensive customer engagement strategy for the Qatar World Cup, including a free-to-play game with big cash prizes, exclusive video content and a fan survey that found 47.79% of England supporters are confident that Gareth Southgate’s men will bring the trophy home. The F2P Tournament Predictor game, which is powered by Incentive Games, will see the …
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Sports betting tech solutions provider Delasport looks ahead to the 2022 World Cup and shares some useful insights on how to acquire new recreational bettors, while retaining them throughout the tournament and beyond. To say that the world cup is a major sporting event would be an understatement. More than 3.5 billion people (or about half of the world’s population) …
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Tuesday’s dismal defeat at the hands of Trinidad and Tobago, meant that the United States Men’s National Team failed to qualify for the World Cup for the first time since 1986. Whilst the poor performances of Bruce Arena’s side will have caused widespread disappointment amongst US Soccer fans, the devastation will be elevated for executives at 21st Century Fox, who …
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Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …
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