SBC News Voice of the Sports Betting Industry
OpenBet has won a major commercial agreement in Brazil, being summoned to power the forthcoming sportsbook and igaming platform of ‘Todos Querem Jogar’ (TQJ).
The appointment of OpenBet was made by the Brazilian leisure and media conglomerate Grupo Silvio Santos (GSS) to launch and power TQJ as its first online gambling venture.
GSS has been a prominent entertainment provider for over 65 years, producing over 100 popular TV shows and products reaching an audience over 113 million Brazilians monthly via its broadcast network led by SBT Brazil.
José Roberto Maciel, CEO of GSS, said:”Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organisations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
OpenBet has been commissioned in preparation for the upcoming launch of Brazil’s regulated betting market, which will oversee sports betting and online gaming under the regulatory framework of ‘Bets’.
The tech group will deliver a comprehensive technology platform, featuring a high-performance betting engine, an iGaming platform, and a player account management (PAM) system, ensuring smooth and uninterrupted operations during major sporting events
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations.
For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
TQJ will integrate responsible gaming measures, anti-money laundering technology, and OpenBet’s geolocation solution to comply with Brazil’s regulatory requirements from day one of the betting market, as dictated by authorities.
Last week, OpenBet published insights into the Brazilian sports betting market prior to its launch, detailing that there will be no pre-market advantage for any operator ahead of the forthcoming launch.
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand.
“Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
