SBC News Voice of the Sports Betting Industry
Igaming platform provider 4Play Gaming has confirmed it will launch its latest offering to the market this September in the form of Lora, described by the firm as the first AI casino expert.
The solution has been created to help casino and sportsbook operators make smarter decisions by using advanced AI to analyse player behaviour, game performance, and operational data.
According to 4Play Gaming, Lora provides ‘insights that boost profits and prevent potential losses—giving operators a competitive edge in the fast-paced world of igaming’. The firm added that Lora goes beyond just offering standard reports; it delivers specific, actionable recommendations that help operators optimise their business strategies.
Key features of Lora include player and bettor retention strategies. Lora analyses user behaviour to identify high-risk churn segments, offering targeted suggestions for retention such as free bets, odds boosts, or tailored promotions aimed at engaging specific player groups.
Event and market performance optimisation is another highlight. By evaluating the performance of various markets, sports events, and gaming offerings, Lora can identify underperforming options and suggest more relevant alternatives based on player preferences.
For example, if a market shows a decline, Lora might recommend promoting more popular events or offering odds boosts on trending sports.
Lora’s advanced bonus and promotion effectiveness tools examine the real-time impact of offers like free bets and deposit bonuses, recommending tweaks to ongoing campaigns or advising operators to discontinue ineffective ones. Whether it’s refining sportsbook promotions or adjusting casino bonuses, Lora ensures that each incentive aligns with player interest and maximises engagement.
The AI also assists with market scanning and promotional strategy. Lora continuously monitors market conditions, including odds and competitor offers, and suggests sportsbook promotions that align with player activity and upcoming events. Whether it’s a targeted free bet on a major football game or identifying arbing players and adjusting offers accordingly, Lora helps operators stay ahead of the competition.
Additionally, peak usage periods are analysed, as Lora identifies patterns in player and bettor activity during major sports events, weekends, and off-peak times, allowing operators to strategically tailor their marketing efforts and promotions to maximise engagement and revenue.
Lastly, Lora addresses risk management and loss prevention by flagging unusual betting patterns that might indicate problem gambling or fraudulent activity, enabling operators to take proactive measures before significant losses occur.
Josh Shoham, Co-Founder of 4Play Gaming, noted: “Lora is going to amaze the industry and set a new standard for how casinos and sportsbooks operate. With Lora, operators will have real-time insights that allow them to react faster, make smarter decisions, and ultimately improve profitability.”
He added: “Lora’s deep AI insights, continuous learning, and ability to adapt make it an indispensable tool for casino operators aiming to stay ahead in a competitive market. By offering this game-changing technology, 4Play Gaming is setting the stage for a new era in casino management, where operators will rely on AI-driven insights to run their businesses smarter, faster, and more profitably.”
Attendees at SBC Summit Lisbon will get the first hands-on experience with Lora through live demonstrations. 4Play Gaming’s team will showcase how the AI expert provides real-time recommendations to boost efficiency, prevent losses, and increase profits.
