England win could cost William Hill ‘deep into seven figures’

William Hill has revealed that bookmakers such as itself could face losses of tens of millions if England wins the Euros.

The company explained England were “heavily backed” on its platform as pre-tournament favourites at odds of 4/1, with it concurrently offering a Top Price Guarantee throughout the event.

William Hill spokesperson, Lee Phelps, commented: “As we have been Top Price Guarantee for the duration of the tournament and before it started, an England win would cost us deep into seven figures.”

William Hill emphasised that an England victory over Spain on Sunday would trigger one of the biggest football payouts of all time for the bookies.

Phelps continued: “Though it would be great for football to finally come home, it looks set to cost the UK betting industry well into the tens of millions of pounds. We’re expecting to see historically high turnover on Sunday, and with a lot of that money set to rest on the Three Lions’ shoulders, it will be very expensive.

“Most money around the final has been on England to win at 5/2, although it is expected that Lamine Yamal – who is now favourite for player of the tournament – will cause issues against either a not fully fit Luke Shaw or an out-of-position Kieran Trippier, so he has been popular in scorer markets.”

Meanwhile, leading the betting for tournament top goalscorer (9/4) after his penalty against the Netherlands is Harry Kane, who is the most expensive outcome for William Hill in that category.

England have now reached back-to-back Euro finals, but Spain are favoured for the tie at 8/11 with England at 11/10.