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IBIA wants Brazil sports integrity template copied across LatAm

The International Betting Integrity Association (IBIA) has urged the rest of Latin America to take note of Brazil’s match-fixing tackling rulebook. 

As it prepares for the launch of regulated sports betting, Brazil has issued an ordinance that requires all operators willing to partake in the market to become members of an independent integrity monitoring body, such as the IBIA

With the country poised to become a significant player on the global sports betting map, IBIA has urged other countries in the region to use Brazil as a template and replicate the requirements it sets for operators towards addressing integrity concerns. 

Khalid Ali, CEO of IBIA, commented: “The ordinance’s stipulation that operators in Brazil must join an independent sports integrity monitoring body is helping to drive growth in IBIA’s membership and in our ability to monitor more betting transactions in Brazil’s regulated market. 

“Our priorities are to further strengthen our monitoring and alert network and extend our information sharing agreements with partner organisations in Brazil and across the Latin American region.”

Following the announcement of the mandatory requirements to enter Brazil, a long line of operators looking for a partnership has formed in front of IBIA’s doors, some of which most recently include Novibet, Aposta Ganha, Yolo Group, and Genius Sports.  

This influx of sports betting companies eyeing up a share in Brazil’s sports betting market is also evidenced in the various projections of the sector’s growth in the country. 

One of them – published by market intelligence firm H2 Gambling Capital – is expecting the sports betting turnover in Brazil to reach $34bn by 2028. 

Moreover, IBIA’s global integrity partnership network is already monitoring and analysing some $300bn in betting transactions per year. 

Ali concluded: “With legalisation comes renewed responsibility to protect the sports betting market, sports and consumers from match-fixing. Brazil has set a high bar on integrity, but there remains a lot of work to do in the wider LatAm region. 

“Our focus must be on creating a robust sports betting integrity ecosystem across the whole LatAm marketplace. IBIA will therefore be working with its widening LatAm network to ramp-up monitoring and strengthen the collaboration between key stakeholders.”

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