SBC News Voice of the Sports Betting Industry
OpenBet has renewed its long-standing partnership with Denmark’s national lottery operator Danske Spil.
Working together for over 11 years, OpenBet will continue to update Danske Spil’s omnichannel sports betting platform with proprietary technology and trading content.
Jens Nielsen, Sports Betting Director of Danske Spil, said: “OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user friendly and entertaining sports betting experiences possible to our clients.
“With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”
OpenBet is currently the trusted partner of the World Lottery Association (WLA), with its sports betting technology, content and regulatory compliance tool live with 18 WLA members.
The extended agreement sees Danske Spil transitioning its trading and risk management services to OpenBet’s Managed Trading Services (MTS), which ensures that its sportsbook offering is supplied with dedicated 24/7 global coverage.
Additionally, OpenBet will also supply Danske Spil with self-trade functionality for football, as well as a wide range of sportsbook content for improved flexibility and control of the operator’s offering.
Nikos Konstakis, Chief Operating Officer at OpenBet, added: “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting.
“The new expanded agreement is testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet.
“The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”
