Catena Media has entered into content and commercial media partnership with US publisher, The Sporting News.
Strengthening its position in the North American and Latin American online sports betting and casino gaming markets, the deal will see Catena Media create editorial and advertorial content as The Sports News’ exclusive betting partner.
Shaun Koiner, Chief Operating Officer at The Sporting News, said: “No one is as passionate about quality sports content as The Sporting News is, which is why a partnership with Catena Media makes so much sense.
“From day one, our objectives have been aligned and we’re incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally.”
The three-year link-up focuses primarily on the US, where The Sporting News has a national presence and wide audience across multiple sports such as college sports, basketball and football to hockey, motorsports, golf, tennis and boxing, to name a few.
In further detail, Catena Media will create ‘dedicated digital content’ for sports, casino gaming and fantasy sports audiences for hosting and distribution on The Sporting News’ websites.
Furthermore, the collaboration will address selected Latin American countries – Mexico, Argentina and Brazil.
North and South America have become increasingly important markets for Catena over the past year. The company notably downsized its non-US portfolio this month, selling the UK and Australia facing Squawka.com and GG.co.uk brands to Moneta Communications Ltd.
“The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner,” added Ryan Harper, Catena Media Vice President North America.
“Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.”