SBC News Voice of the Sports Betting Industry
Kambi has extended its agreement with long-term partner Paf, an international betting operator owned and controlled by the government of Finland’s Åland Islands.
Paf became one of Kambi’s first ever sportsbook partners back in 2011, back when the latter was the B2B betting and gaming arm of the Kindred Group before being divested in 2014.
Under the terms of the renewal, Paf will continue to utilise Kambi’s technology and services to support its operational strategy across multiple regulated markets across Europe.
Kim Johansson, Chief Gaming Officer at Paf, remarked: “Kambi has played an important role in our journey as we have continued to establish Paf in regulated European markets.”
“The Kambi betting client, combined with a broad suite of great products have helped us to deliver an excellent experience for our customers, and we are excited at the prospect of building on this in 2023 and beyond.”
Paf, as mentioned above, is licenced and controlled by the local government of Finland’s Aland region, but operates across mainland Finland, in Latvia, Estonia, Sweden, and further afield in Spain.
In Sweden, the group has moved to strengthen its presence by adding new ‘sub-brands’ with a specific focus on the local market, No Account Bet and Speedy Bet, into its portfolio.
The renewal marks Kambi’s first European agreement of this year after the company clinched a series of Americas-oriented deals, having started the year by renewing its arrangement with Rush Street Interactive (RSI) in January.
In the months since, the company has extended its partnership with Colombian sportsbook Corredor Empresarial S.A, whilst earlier this week it secured a major new client in US conglomerate Bally’s Corporation.
Commenting on the Paf extension, Kambi CEO, Kristian Nylén, said: “I am delighted to extend our partnership with Paf which has been a valued partner of Kambi for more than a decade.
“Paf was the first partner we signed when Kambi was founded and the fact they remain a Kambi partner to this day is a testament to the strength of our leading sportsbook technology.”
