SBC News Voice of the Sports Betting Industry
German betting and gaming brand bet-at-home has completed the full migration of its sportsbook operations onto EveryMatrix’s tech stack.
Having first signed a deal with the solutions and content services provider at the close of Q4 2022, bet-at-home’s partnership with EveryMatrix will cover all its active markets.
The firm replaces its own existing platform with EveryMatrix’s OddsMatrix sportsbook and comprehensive turnkey solution, casino platform, player management, payments module and affiliate software.
Ebbe Groes, Group CEO of EveryMatrix, said: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. OddsMatrix is rapidly becoming recognised as the must-have modern sportsbook platform technology for global, tier one brands.
“We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us, and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success, but also propel their sports offering to the next dimension.”
The commencement of the agreement comes after EveryMatrix clinched a deal with the Szerencsejáték Privately Held Company Limited, Hungary’s state-owned gaming and lottery operator, providing its digital sportsbook solutions.
This was highlighted as a major accomplishment by the firm in its Q4 trading update, in which it detailed a 26% year-on-year increase in year-end profits from €51.3m to €65m.
Meanwhile the bet-at-home partnership has been rolled out as a two-phased launch, beginning with bet-at-home’s Malta Gaming Authority (MGA) licenced business, with the next stage focusing in the company’s home market of Germany.
Marco Falchetto, CEO of bet-at-home, remarked: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button!
“The combination of their outstanding track record, best-in-class technology and enormous expertise made this an easy choice and we look forward to generating exceptional results together.”
A Frankfurt-listed enterprise, bet-at-home has been struggling commercially of late, prompting 53% shareholder FL Entertainment to review the continuation of its stake in the firm.
