NASCAR puts integrity first with Sportradar partnership

NASCAR has deepened its commitment to protecting the integrity of its sport, announcing a new partnership with Sportradar.

As part of the partnership, NASCAR will utilise Sportradar’s renowned Fraud Detection System (FDS), which will monitor domestic and global betting activity for signs of suspicious activity for all races across its three largest events: Monster Energy NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series.

NASCAR will also benefit from Sportradar’s Education and Prevention Services. This will include on-site workshops for NASCAR drivers, teams, officials and associated stakeholders delivered by Sportradar’s integrity and educational experts. In addition, Sportradar’s Integrity Services will help NASCAR develop a full-fledged betting integrity program, including robust betting-related rules and policies.

Sportradar’s Director, Global Strategy of Integrity Services, Andy Cunningham commented: “We are honoured and excited to partner with NASCAR in what is an important time for US sports following the Supreme Court sports betting case decision earlier this year. We look forward to supporting NASCAR in installing a best-in-class integrity framework to protect their sport and its constituents.”

NASCAR VP of Global Media Strategy and Distribution, Brian Herbst, added: “It is critical to be proactive in developing safeguards that protect NASCAR’s on-track product from any potential integrity threats.

“Sportradar is the leader in this space and knowing that our races will be monitored extensively, while also equipping our industry with the tools and knowledge they require, gives us peace of mind in being able to preserve the integrity of NASCAR as the US wagering market continues to open.”

It comes after Sportradar announced a deal with the NBA, which meant alongside Genius Sports it became the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators.

Sportradar’s FDS is currently used by over 75 sports bodies around the world – including the NBA, NHL, MLS, FIFA and MotoGP.

Check Also

Marathonbet scores principal partner deal with Sevilla FC

Online bookmaker Marathonbet has been confirmed as the principal partner and front-of-shirt sponsor for Sevilla FC, …

BetConstruct

BetConstruct joins Fantasy Sports and Gaming Association

Online gaming and sports betting software provider BetConstruct has secured membership to the Fantasy Sports …

Better Collective expands M&A credit capacity

Stockholm-listed industry affiliate Better Collective AB has moved to expand its corporate financing capacity, after securing …