FTSE bookmaker William Hill has partnered with digital data and insights agency Celerity, with a view to synchronize Adobe Campaign communications across its product and advertising verticals.
Following a competitive pitch, William Hill marketing selected Kent-based Celerity as its outsourced partner for Adobe Campaign, in order to drive efficiencies and improve return on investment from the platform.
Launching the partnership, William Hill will implement a ‘six-month’ discovery project led by Celerity for its marketing teams in Leeds, Gibraltar and Tel Aviv, with a project to transition all campaigns and processes to Celerity running in parallel.
Simon Gatenby, Group Director of Data at William Hill, says: “We want to present our customers with the right information, at the right time, on the right devices, and truly believe in the power of personalised communications. This partnership will ensure William Hill customers get the best offers available, relevant to the markets they’re interested in, when they’re interested in them.”
Jason Lark, Managing Director at Celerity, comments: “‘Harmony across all channels’ is very much the Celerity philosophy and one every enterprise needs to get right to ensure they reap the benefits from more loyal, and more profitable, relationships with their customers in an increasingly competitive market.
“As well as ensuring the nuts and bolts of synchronised email delivery are properly managed, we will run an improvement programme throughout the period of the partnership. This includes strategic consultancy around how William Hill can better optimise its use of Adobe Campaign, improve customer engagement and deliver better results.”