bet-at-home posted a record 138% year on year increase in earnings before tax (EBT), reporting a strong opening for 2014 financial performance of the Betclic Everest subsidiary brand.
The German based operator, who had witnessed a tough 2013, saw its EBT rise to €8.3 million (£6.8 million) for the opening business quarter of 2014 (period ending 31st March 2014). The figures posted by the operator represented an increase from €4.7 million (£3.85 million ) for the same period in 2013.
bet-at-home senior management stated that positive performance had been driven by new strategic measures aimed at making the operator more efficient. bet-at-home had seen a 23% reduction in marketing spend, however the operator still managed to increase gross gaming revenues to €25.2 million (20.62 million) up from €22.7 million (£18.2 million).
Klaus Fahrnberger, bet-at-home investor relations manager, commented on the operators strong 2014 opening “This underlines even more the success of the customer acquisition and retention measures which have been undertaken, which resulted in a further successful strengthening of the bet-at-home brand,”
“These measures have been made through marketing efficiency and by rethinking different marketing-channels and single country campaigns, as well as the focus on only one major sponsoring deal in the German Bundesliga, namely the premium partnership with Schalke04,”