Sportium readies for Colombia market launch

Spanish licensed online sports betting operator Sportium (sportium.es) continues its South American expansion, announcing that it will enter the Colombian online betting market.

The Ladbrokes and Grupo Cirsa Spanish joint-venture launch in Colombia follows a successful South American debut in Panama, where its services have gained a strong foothold.

Speaking to Spanish media, Sportium CEO Alberto Eljarrat detailed that his company was in the final stages of its digital license review by Colombian regulator Colijuegos. A positive Sportium governance expects to launch its Sportium.com.co portal by the end of 2017.

Should Sportium be granted a license, the Spanish operator will become the first international betting operator to enter the newly regulated Colombian online gambling market.

In preparation for its market entry, Sportium marketing has announced former Colombia Football Captain Javier Vargas as its new Brand Ambassador.

A confident Eljarrat stated that he wanted to quickly establish Sportium as the leading multi-product operator for Colombian betting consumers.

“We know the passion with which Colombians live for sport, making it an attractive proposition for our continued internationalization. Sportium will bring to Colombia a wide range of sports, multi-channel access, experience and innovation, which will be our keys to success and the differential that consumers can find in our business.”

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