“Our goal for 2026 is simple yet ambitious: to transition from being a fast-growing challenger to a definitive global leader in live entertainment,” proclaims Hayk Tovmasyan upon assessing what the year could have in store for CreedRoomz.
Optimism is the name of the game for the Head of Live Casino, as the studio looks to set the pace for what’s next in store for the vertical in question.
“To achieve this, we are launching an aggressive product roadmap that includes six brand-new game shows, designed to push the boundaries of traditional live dealer content,” he explains.
“Our biggest and most anticipated release is the Road to Eldorado game show. This isn’t just a game; it’s an epic quest.
“We’ve transported the live studio to the heart of the ancient Aztec empire, featuring four legendary bonus rounds and cinematic storytelling that turns every spin into an adventure.
“Alongside this flagship title, we are rolling out a diverse suite of game shows tailored for high-energy engagement.”
These include the brand’s own take on crash gaming via Avi Crash, the fast-paced Lucky Colours, a fusion of baccarat and dice mechanics in BacDice, a “battle of destiny” that sees players relying on intuition with The Choice Game and Crypto Market, where players predict market movements in a live, interactive trading environment.
“We are entering this year with a very strong pipeline, and we are ready to bring the ‘show’ back to game shows”
“But our innovation doesn’t stop there,” Tovmasyan states. “We also have a strong pipeline of upcoming titles including Marble Cup and Rock Paper Scissors, which take childhood classics and reinvent them as premium live casino experiences.
“By combining these innovative titles with our deep localisation strategy, we plan to provide our partners with the most comprehensive and engaging live casino portfolio on the market.
“We are entering this year with a very strong pipeline, and we are ready to bring the ‘show’ back to game shows.”
Looking at things from a geographical point of view, Tovmasyan notes that CreedRoomz has established strong footholds across Latin America and Europe, successfully navigating complex regulatory environments in both regions.
The former has witnessed key certifications gained in both Brazil and Peru, where first-mover advantage has been critical, while the latter has witnessed an expanded operational presence to include Gibraltar and Bulgaria.
“Going forward, we plan to deepen our presence in these markets by scaling local partnerships, investing in compliance infrastructure, and accelerating market-specific product rollouts,” he explains.
“We have taken the traditional wheel-game format and completely reimagined it”
“Building on our global momentum, we are excited to announce the opening of several new studios in key regions through 2026.
“These new facilities will allow us to offer even more tailored, branded environments and native-speaking tables, reinforcing our commitment to deep localisation and market-specific excellence.”
Key to achieving such ambitions will be a strong roadmap to truly capture the imagination of the industry and players alike.
With this in mind, Tovmasyan points to an upcoming flagship release, Road to Eldorado. This, he says, is much more than just a game, but is an immersive quest that pushes the boundaries of what a live casino studio can be.
“We have taken the traditional wheel-game format and completely reimagined it through the lens of adventure storytelling,” he concludes.
“We have created a high-definition, visually stunning studio environment that transports players to the heart of the ancient Aztec empire. Four Legendary Bonus Rounds: Eldorado, Marble Race, Dice Fight and Boom Blast.
“This title is the perfect example of our strategy to bridge the gap between different player segments”
“While most game shows rely on one or two features, Road to Eldorado features four distinct bonus rounds, each with its own unique gameplay mechanics. These rounds are designed to take players on a journey deeper into the jungle to hunt for hidden riches, keeping the excitement fresh and unpredictable.
“This title is the perfect example of our strategy to bridge the gap between different player segments. It offers the simple, intuitive fun of a wheel game for casual players, but the depth of the four bonus rounds provides the “gamified” experience that slot enthusiasts and younger demographics now expect.
“We are officially premiering Road to Eldorado at ICE Barcelona 2026 (Stand 2N40), where we’ll be running live interactive demos. We truly believe this game will be the ‘main event’ of the year, proving that CreedRoomz is the leader in bringing the ‘show’ back to game shows.”
