Kindred sees high risk player revenues decline to 3.9%

Kindred Group has underlined the continued progress on its corporate sustainability objectives as its revenues generated from harmful gambling decline to 3.9%.

The Stockholm-listed online gambling group published its latest ‘safer gambling update’, informing stakeholders that its ‘share of gross-win revenue derived from high-risk players’ had decreased from 4.3-to-3.9% during the trading period.

At the start of the trading year, Kindred announced its headline directive to publish ‘transparent corporate sustainability reports’, tracking the firm’s progress on its objective of securing ‘0% of revenue from harmful gambling by the end of 2023’.

Further safer gambling metrics saw Kindred report a group-wide 1% increase in ‘improvement effect after interventions’ by its customer care teams to 76.6%.

Providing an update on group directives, Kindred stated that it had established close cooperation with treatment centres and Experts by Experience (reformed problem gamblers). 

Furthermore, boardroom-level changes saw Kindred become the first online gambling company to incorporate a ‘Sustainability Council’ placing the firm’s social responsibility mandate alongside corporate governance, risk, compliance and auditing duties.

“It’s encouraging to see a decrease in the share of revenue from harmful gambling for the first quarter of the year, however, we need to be aware that the journey forward will not be a steady decrease,” remarked Henrik Tjärnström, Kindred CEO.

“We expect to see the data increase in individual quarters but we continue to work towards our ambition. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue among all stakeholders.”