Cejuego seeks advertising parity for Spanish gambling

Spanish land-based gambling trade association Cejuego has called for advertising regulatory equivalence to be sanctioned federally across all gambling verticals.

Writing a letter to its members, Cejuego President Alejandro Landaluce maintained that the trade body supported the planned drastic changes to Spain’s federal advertising code governing gambling content.

However, Cejuego governance maintains that new industry advertising standards must encompass the marketing of state-owned ‘Loteria Nacional’ (National Lottery) and the lottery products of Spanish disabilities charity ONCE.

Cejuego’s statement follows the announcement by Spanish Consumer Affairs Minister Alberto Garzon that his department would recommend the government to implement a ‘four-hour nightly advertising window’ (1-5 am) for gambling services to be promoted.

In its update, Cejuego urges the Spanish government must develop a consistent policy for licensed operators who will have to commit to a ‘stringent schedule’ targeting adult audiences, which should be supported by state-owned lottery incumbents.

Garzon underlined that after-hours restriction would be added to the coalition government’s long-awaited Royal Decree on advertising, changing Spain’s federal codes on the marketing of gambling services.

Cejuego and online counterpart Jdigital had been present at a meeting with Alberto Garzon, discussing the complexities of governing gambling across Spain’s 17 autonomous communities.

Representing Spanish land-based incumbents, Landaluce detailed that Cejuego maintained many of the Consumer Affairs department’s concerns on reducing social harms and improving consumer protections.

During the meeting, Landaluce underlined that Cejuego members would continue to work on eliminating under-age access to gambling venues, in which all members are committed to ‘reduce incidents to zero’.

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