SBC News Voice of the Sports Betting Industry
Hereford Racecourse is looking to enhance its raceday experience, unveiling a new partnership with the Racehorse Owners Association for the 2018/19 season.
Further emphasising its acknowledgement of the importance of the experience for racehorse owners, Hereford Racecourse and the ROA has united to place a specific focus on the arrival experience at the course.
The O&T entrance to the racecourse has been refurbished, featuring a thank you board for the racecourse’s most regular owners, a dedicated host and all owners will receive complimentary refreshments on arrival and are proactively asked for feedback on their visit. Members of the ROA team will be on hand throughout racedays as well.
Rebecca Davies, Executive Director at Hereford Racecourse commented: “We are delighted that through this partnership with the ROA, we will be able to invest further in the ownership experience at Hereford. Whist they may be small and subtle changes, I genuinely believe that they will make a big difference and hope that owners will improve their raceday visit to Hereford.”
Chief Executive of the Racehorse Owners Association, Charlie Liverton added: “The owners raceday experience is a critical variable in the retention of owners and this was highlighted in the owners survey. Hereford’s proactive approach in looking to enhance their warm welcome to owners, making them feel appreciated and acting on feedback, fits with exactly what we know owners want.
“The ROA look forward to working with Hereford to use these improvements as a springboard to challenge for future Gold Standard status and the findings will be used in the Industry Ownership Strategy so that we can work with other racecourses looking to improve their owners experience.”
