Ladbrokes has strengthened its relationship with British Racing, signing a new three year partnership with the Arena Racing Company (“ARC”) to sponsor two categories of the All-Weather Championships.
A founding sponsor of the All-Weather Championships in 2013, Ladbrokes will now sponsor both the “Fillies and Mares” and the “Three-Year-Old” categories. The deal will see the Ladbrokes branding displayed prominently on track and Ladbrokes race titles for all races in the two categories across the four ARC All-Weather Championships racecourses, Newcastle, Wolverhampton, Southwell and Lingfield Park.
The sixth season of the All-Weather Championships will start on 23 October 2018 at Newcastle Racecourse and will once again culminate in the £1 million All-Weather Championships Finals Day at Lingfield Park on Good Friday (19 April), 2019.
Simon Clare, Ladbrokes Coral PR Director, commented on the deal: “The All-Weather Championships has very quickly become a firmly established and very successful part of the British racing calendar and we are proud that we were one of the founding partners of what was such an innovative new initiative when launched in 2013. It is therefore great that Ladbrokes is back involved as a partner of the Series and we look forward to contributing significantly to the future success of the All-Weather Championships.”
As it falls within the All-Weather Championships’ “Three-Year-Old” category, Ladbrokes will also take over title sponsorship of the Listed £100,000 Ladbrokes Burradon Stakes at Newcastle on Good Friday. The race was won in 2018 by Phoenix Thoroughbreds’ Gronkowski, who went on to finish runner-up behind US Triple Crown winner Justify in the Belmont Stakes in June.
Director of Partnerships at ARC, David Leyden Dunbar added: “We are delighted to welcome Ladbrokes back to the All-Weather Championships for season six. As an original partner back in 2013, they were hugely important in helping to establish the Championships into the competition they are today, popular with racing fans, punters and horsemen.
“Our racecourses are very much looking forward to working with their team over the coming months as we get underway with another fantastic All-Weather Championships season.”