UBET moves towards paperless betting with new product

Australian bookmaker UBET has unveiled a new digital product that it hopes will eventually lead to paperless tickets in its betting shops.

Named TAPPY, the new product allows customers to build a bet on their phone, after which they will receive a unique code that can be scanned at terminals to receive a cash payout. Customers will also have access to a number of promotions that are not available through the traditional retail service.

This development follows will apply to UBET customers in Queensland, South Australia, Tasmania and the Northern Territory, and follows on from the Tatts Group-owned bookmaker’s removal of paper form guides from many of its retail outlets.

UBET Head of Customer Experience Brad Tamer said: “This gives our customers a choice between betting in the traditional way with a ticket or a more contemporary process akin to betting digitally.”

“For those who choose TAPPY, gone will be the frustrations of wet tickets, pencil droughts and endless searches for proposition numbers, only to be replaced with a quicker, easier process to bet in cash.”

“TAPPY makes the retail betting process much easier for customers, particularly when placing exotics, multis and live bets, which previously meant filling out a multi-faceted ticket.”

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