Satellite Information Services (SIS), provider of end-to-end products and services to the betting and broadcast industries, has joined with international operator INTRALOT to help promote greyhound racing to punters in Eastern Europe.
The companies have a long-term relationship, with SIS supplying live and virtual dog racing which INTRALOT
localises, distributes and operates in a range of territories. Retail operators from two of those countries – Azerbaijan and Poland – are being given the opportunity to come to London and witness top class BAGS action close up, while the races will be promoted back home to a live audience in betting shops.
INTRALOT, via its local subsidiary Azerinteltek, operates in more than 500 outlets in Azerbaijan. In a new scheme to help promote the sport and incentivise retail operators, the leading ten will earn the chance to take a trip to London, see the sights and experience racing at Romford greyhound stadium. The ten will be chosen on a range of criteria including biggest increases in revenue and turnover.
SIS and INTRALOT will then fly the ten winners over to London on Friday, 11 April and they will take a trip on the London Eye to see the capital from a bird’s eye view. The next day they will take a tour with the Sittingbourne Stadium’s Big Dog Limo, greyhound racing’s promotional vehicle, before attending Romford on the evening as guests of SIS.
Five of the races will be sponsored and carry names familiar to Azerbaijan punters; the racecard will carry promotional information; and the winners will, in pairs, present prizes to the winning connections in each of the five races.
A similar scheme is running in Poland where INTRALOT supplies SIS services to around 300 shops via its local
subsidiary Totolotek. Winning operators from there will visit London for the same kind of experience two weeks
later on April 25-27.
George Irvine, Managing Director, SIS Betting, said: “We’re delighted to work with INTRALOT to help promote
greyhound racing in Azerbaijan and Poland. This incentivises those operators, but also helps give them an insight into live greyhound racing, which remains one of the great sporting nights out. They will experience for themselves what dog racing is all about. By sponsoring races and having the winners on hand to present prizes, we aim to raise the profile in Azerbaijan and Poland of greyhound racing.”
Yiannis Gangas, INTRALOT’s Director of Racing, stated: “This initiative is part of our efforts to promote betting on premium greyhound racing to new international markets. We are more than happy that, with the support of SIS, we have the opportunity to reward our top performing retailers and increase awareness on BAGS greyhound racing in the markets we operate.”