Ofcom the UK’s media regulator, have published a report on gambling advertising within the UK sector. The report gives a breakdown on industry spend on TV mediums, relating to gambling products for – sports betting, casino, bingo.
Lottery products are not included in the report, due to the fact that National Lottery advertising was visible in the UK prior to the liberalisation of UK gambling advertising on terrestrial television through the 2005 Gambling Act.
The report conducted by Ofcom displays the huge impact and growth that TV advertising has seen from gambling products. TV Spend on advertising UK gambling products now accounts for 4.7% of television advertising spend.
Ofcom states that gambling as a sector, is now outspending commercial industries such as the automotive and travel sectors. The Ofcom report summarises spend on TV advertising as follows
- UK Gambling advertising totalled 1.4 million television adverts broadcast in 2012.
- Bingo is mot advertised product with 532,000 product advertisements
- 411,000 adverts were broadcast for online casino products
- 91,000 adverts were broadcast for sports betting products
The report highlights debate of protecting minors and possible problem gamblers from contact with gambling products and promotions. The report summarises what messages are being displayed to UK viewers with regards to gambling products
Full report can be viewed at the below link:-