iGaming operator Betfair has launched its first ‘dynamic TV’ campaign,as part of its wider tie-up with BSKYB digital broadcasting channels. Betfair will become the first UK advertiser to promote betting during live football matches, as the campaign promotes Betfairs Cashout system.
The new campaign is part of a wider campaign which will be visible on BSKYB sports channels,and will also be on display through BSKYB’s digital verticals such as SkyPlayer and Sky Sports live streams. The promotion of Betfair ‘Cash Out will feature within Sky Sports Tier A football matches in conjunction with real time messaging of cash out pricing that the customer can take up.
Further promotion of Betfair ‘Cash Out’ will be visible through viral advertising and through interactive banner advertising on popular UK sports sites such as talksport.co.uk
“The new TV creative allows us to communicate real-time and reactive messaging based on the outcome of the match, further enhancing the excitement around live sport,” .We are delighted with the introduction of dynamic messaging into our YouTube adverts. This is a key development within the channel, marking us out as a brand constantly pushing the boundaries of digital marketing.” Betfair’s brand director, Mark Ody, commented.