SBC News Voice of the Sports Betting Industry
At the culmination of its second consecutive year as sponsor and passionate supporter of the Bobby Moore Fund’s Football Shirt Friday, William Hill CEO, Philip Bowcock presented the England idol’s widow, Stephanie Moore a cheque for just over £24,000.
Bowcock described it as a ‘privilege’ to sponsor the initiative, which has raised over £120,000 in total towards funding life-saving bowel cancer research.
Not only did William Hill raise £5,000 more than it did last year for the cause, but it also used its vast amount of shops nationwide to raise awareness for the illness, that takes the life of 44 people every day in Britain alone.
Bowcock told SBC: “Our partnership with the Fund is also particularly significant in delivering important health messaging surrounding bowel cancer to our customers and colleagues across the communities where we are based.
“Together with the Fund we are looking to increase raise awareness of the disease and encourage our customers and colleagues to seek help from their GP if they spot that something is not right for them.”
Bowcock added: “In terms of future plans nothing is concrete yet but we will be continuing our partnership with them in 2018. Also, 40 colleagues from the company will be volunteering at one of the Autumn Internationals at Wembley next month, running a bucket collection to help the charity raise funds.”
The fund was started by Stephanie Moore MBE in 1993, after the illness sadly took the life of her World Cup winning husband, since the the formation of the Bobby Moore Fund, a commendable £23.5million has been raised for research.
Moore said: “William Hill has once again really got behind our Football Shirt Friday campaign to raise vital funds and also awareness of bowel cancer. I’d like to say thank you to all William Hill colleagues and customers who donated to raise such a fantastic sum to bring forward the day when bowel cancer is cured.”
