Mr Green has today announced the launch of its predictive Green Gaming tool, which is first set to hit the United Kingdom market before being rolled out to others later in the year.
The tool will hand players an insight into their own risk behaviour, with it’s functionality also allowing Mr Green itself to detect when healthy playing has moved into the risk zone.
Jesper Kärrbrink, CEO of Mr Green, said: “Green Gaming has been part of our business strategy since the foundation (in) 2007. We have high ambitions, we want to drive the future for responsible gaming and want to be the brand you associate with Green Gaming.
“With Green Gaming we will be able to support our players making better decisions when playing. Gaming should be fun, entertaining and safe. Green Gaming is all about staying in control, not crossing the line between enjoyment and risky behaviour.”
This new tool analyses a customer’s playing behaviour and combines it with the customer’s own impressions of their risk behaviours. In turn this means players can receive personal insights and analysis about their gaming and when they have gone too fast.
Mr Green can also use this to adjust its offerings and communications to customers based on their risk behaviour, with those demonstrating increased risk behaviour possibly being asked to set different limits for their playing or to take a step back for a period of time.
The online gaming company would also cease sending sales message to those customers with increased risk behaviours. At its introduction the new Green Gaming tool has a casino model, with a sportsbook model planned for later implementation.