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Bet Informed launches football data and odds platform

Eindhoven-based analytics company Bet Informed has launched a fan-focused football data and odds platform.

The platform provides football fans with a wide range of team performance metrics, with users able to create a personal dashboard to keep a detailed track of their favourite team’s performance.

Fans can also check the odds of upcoming and live matches and directly use the extensive data sets to their advantage.

The data is presented in three levels: “Historic” provides historic match results, comparisons and outcomes; “Pre-Match” shows all metrics as they relate to a team’s upcoming opponents; and “Live” tracks displays in-match actions as they happen.

Powered by Gracenote, the world’s leading entertainment and sports data company, the platform is also available in English, French, German, Italian, Portuguese and Spanish – covering over 20 leagues and competitions.

Frank Litjens of Bet Informed said: “From its inception we approached it from a usability design perspective putting the team fan at its core.

“By standardising the visualisation of all statistics, gathering and comparing the odds from our partners and making this available in a uniform and consistent environment, we provide everything needed to make an informed decision in an easy, fast and clean way.

“Furthermore, we’ve set it up to be fully responsive, making the mobile experience very pleasing as well.

“As we are currently in Open Beta, we are very excited to learn more from our users so we can continuously improve their experience.”

Bet Informed was founded in 2015, with a team consisting of senior software architects, sports data experts and designers.

Gracenote is a California-based tech giant that provides music, video and sports metadata and automatic content recognition (ACR) technologies to entertainment services and companies worldwide.

In 2014 the company branched out from music into video and sports, with the newly-announced Gracenote Sports providing live scores, play-by-play data, historical results and records, schedules, player profiles and athlete biographies for 4500 leagues and competitions around the world.

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