Lars Kollind lands newly-created B2B role at Global Gaming

With the aim of spearheading the organisation’s future B2B offering and bolstering its growth objectives, Lars Kollind has been appointed to the newly created role of Head of B2B at Global Gaming.

Kollind, who will be based at Global Gaming’s Malta Office in Sliema, previously enjoyed a successful career as Sales Director for B2B at Aspire Global and joins during a new and exciting chapter in Global Gaming’s history.

Some of the company’s successful brands including Netticasino and Vikingslots operate on the Aspire Global platform, meaning that Kollind has already gained a thorough understanding of Global Gaming’s offering.

Commenting on his new role, Kollind stated: “I could not think of a better time to join Global Gaming, as the organisation seeks to grow, it seems natural to add a new vertical in the B2B product.

“Drawing from the success story that is NinjaCasino.com, our goal is to keep on focussing on innovation and enhancing the user experience. As a consequence, our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos.”

His appointment closely follows a recent wave of key appointments in Global Gaming’s Product Team, including several ex- GiG talents.

Global Gaming Chief Product Officer and MD Malta, Mark Wadsworth, added: “Lars joins us to take complete business ownership and development of our B2B offering. His experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for continued growth of Global Gaming.”

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