SBC News Voice of the Sports Betting Industry
Earners Alliance Ltd has signed an exclusive deal with lottery betting B2B provider Lotto Warehouse.
The Malta-headquartered solution firm owns a number of leading gaming operations, including Casino Wilds, Betify, Loco Joker, Winner Resort and Slot Champ. They also specialise in white label solutions, offering their services to clients from across the globe.
Lotto Warehouse CEO Thomas Biro says the new deal reveals how his company is now recognised as a leader in the lottery betting B2B market.
Lottery letting has evolved over the course of the last 18 months or so from being a new and upcoming vertical to one that’s increasingly viewed as an essential component of any well-rounded igaming offering.
“We are in an excellent position to offer an easy to integrate solution, creating margins that surpass those available in any other vertical.
“Operators and other B2B providers are looking to us because they know that as a subsidiary of NYSE listed 500.com we are strong and reliable, while we also have serious expertise having powered lottery betting leader Multilotto’s platform for years.”
Lotto Warehouse is the only provider to have both UK Gambling Commission and Malta Gaming Authority Class 4 licences. The company offers operators the chance to add a catalogue of the world’s biggest lottery betting products to their platforms, with all higher tier payouts protected by a jackpot coverage model.
