SBC News GVC promotes ‘proven talent’ Hurst to Group Corporate Affairs lead
Grainne Hurst, Director Corporate Affairs, Entain

GVC promotes ‘proven talent’ Hurst to Group Corporate Affairs lead

GVC Holdings has this morning confirmed the promotion of Grainne Hurst to the position of Group Corporate Affairs Director, becoming a member of the FTSE250’s firm’s executive leadership team.

Hurst has formerly served as GVC’s Director of Responsible Gambling, a position she held since the Group’s acquisition of the Ladbrokes Coral Group in March 2017, where she led the company’s parliamentary liaison.

Confirming the promotion Hurst, GVC governance highlights the executive’s proven capacity having led a number of core initiatives of the firm’s guiding Changing for the Bettor’ corporate social responsibility directives.

Commenting on her new appointment, Grainne Hurst said: “Ensuring that GVC continues to lead the way in safer gambling, corporate social responsibility and regulatory affairs, has never been so important. I am delighted to be joining the talented management team at GVC, following my maternity leave as well as working with our industry and charitable partners to deliver a successful, sustainable and socially responsible business.”

A communications expert, Hurst has served as a government Special Advisor as well as in a variety of senior communications roles in other FTSE 100 companies including Asda.

In the newly created role, Hurst will drive GVC’s ambition to lead the industry on responsible gambling and develop relationships with wider media and external partners.

GVC Group CEO Kenneth Alexander added: “Grainne brings a wealth of experience to this new position, both within GVC where she has spear-headed our Changing for the Bettor Safer Gambling campaign and from previous communications roles.

“I am delighted to be promoting from within GVC, after an extensive external search, which proves we have the existing talent and expertise to develop our leadership team. I look forward to welcoming Grainne back from maternity leave next month”.

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