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Codere Online adds ex-888 marketing head Michal Elimelech to board

Michal Elimelech
Michal Elimelech

Codere Online has moved to strengthen its leadership team with the appointment of former 888 Holdings Head of US Marketing Michal Elimelech to its board of directors.

She replaces Oscar Iglesias as one of four directors nominated by the group holding company Codere Newco, although Iglesias will continue in his role as Chief Financial Officer of Codere Online. 

Elimelech is an experienced gaming industry executive who spent 15 years with 888 Holdings, ending her time there as Head of US Marketing with responsibility for customer acquisition and retention activities during the operator’s stateside expansion.

She had previously been 888’s Head of Bingo and Head of Developed Markets EMEA, where she had full P&L responsibility across Europe, including Germany, the UK and Scandinavian markets.

Since leaving 888 in 2015, Elimelech has served as COO of Passiflora and CMO of Space Ape Games.

Codere Online’s Chairman, Patrick Ramsey, said: “We are thrilled to have Michal join our board. Her experience in digital marketing and expanding businesses into new markets is a perfect fit for Codere Online as it continues to pursue its growth plans in Spain and Latin America.”

Reacting to the news on LinkedIn, Elimelech posted: “I’m thrilled to be joining the board of Codere Online and supporting the amazing team on their continued growth journey!”

Elimelech’s appointment was confirmed at Codere Online’s AGM, at which all 20 resolutions on the agenda were approved by shareholders, a development that Ramsey said “underscores their confidence in Codere Online’s strategic direction and future prospects”. 

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