Sports data and content supplier Sportradar has confirmed the acquisition of the award-winning sports betting and gaming omnichannel platform business Optima, with the deal effective immediately.
The acquisition sees Optima extending Sportradar’s current betting services portfolio to become a full-service B2B data, betting, trading and player management platform business.
Acquiring Seville based Optima, Sportradar governance details that will create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution including a dedicated sports betting and iGaming platform supported by existing leading sports data, risk management and marketing services.
Carsten Koerl, Chief Executive Officer of Sportradar, explained: “This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions.
“Optima utilises the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Jacob Lopez, Chief Executive Officer of Optima, added: “Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organisation that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world. We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform. We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”
As a key part of Sportradar’s future growth strategy, the company said it can now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.
Sportradar said that its sports data and risk management services will continue to be platform-agnostic, expanding the current catalogue of services to operators, with the ‘excellent level of flexibility, support and product quality that currently is available to existing partners and customers’.
The firm also promised that the existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
Rumours of the deal first broke last week amid a new surge of mergers and acquisition in the gambling industry and like the recent agreement between Flutter Entertainment and The Stars Group, this appears to be driven by the opportunity presented by the US market, where Sportradar already has a strong brand and many potential news customers entering the sports betting space requiring full service provision.