AGA places ‘responsibility first’ in new Code of Conduct

US industry trade body The American Gaming Association (AGA) has updated its ‘Code of Conduct’ mandate placing a higher emphasis on stakeholder social responsibility obligations, as the US gambling market expands post PASPA.

AGA governance presented the updated code at the ‘Responsible Gaming Education Week – Las Vegas’ event, which featured representatives from the University of Las Vegas, BMM Testlabs, Caesars Entertainment and the Association of Gaming Equipment Manufacturers (AGEM) addressing industry standards amid a changing US landscape.

Presenting the code, Sara Slane, Senior AGA VP of Public affairs outlined that sector incumbents have to put forward a steadfast commitment to promoting responsible gambling across their properties, services and products.

The new code will guide AGA stakeholders in developing a cohesive framework and dialogue on responsible gambling.

New responsibility provisions include guidelines on sports wagering, marketing, promotional terms and conditions, player messaging and protection of younger audiences with gambling related content.

“For the 21st year, we are spending this week highlighting our industry’s commitment to responsible gaming. This year, we’re emphasising that the industry’s commitment to responsible gaming is more than a pledge, it’s a priority for gaming properties across the country” said Sara Slane, senior vice president of public affairs of AGA.

“As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”