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Raketech announce shift towards responsible affiliate marketing

Leading iGaming affiliate Raketech has announced the launch of a new brand identity, logo and website that will see the company place a firmer emphasis on being a responsible supplier.

The rebrand delivers a fresh look for a company that has evolved from tech startup into award-winning affiliate since its formation in 2010.

Raketech CEO Michael Holmberg said: “The Raketech 2.0 brand launch comes at the perfect time in our company life cycle and will better align our brand to represent our mission and vision.

“Over the past year, we have grown our workforce to over 100 employees, strengthened our business with acquisitions, entered into exciting new verticals and won industry awards along the way.

“Raketech’s new brand identity reflects where we are today and will continue to guide us into the future.”

Creative Director Jani Peteri added: “The new brand offers a fresh visual identity and conveys our purpose of guiding our customers to the best online services available.

“Named the ‘Guider’, the logo incorporates the key elements that express everything Raketech stands for; combining a magnifying glass to represent our expertise in delivering relevant information and a target to symbolise how we analyse data to hit our goals.”

Raketech also appointed Scott Collins, former PR Manager at Poker Stars, as Corporate Responsibility Manager earlier in the year.

Holmberg added: “We appointed Scott to lead our corporate reputation and responsibility function, and he will act as an ombudsman to make sure we are fully compliant and raise the bar as a responsible business”.



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