Intralot – Totolotek Sportsbook Launched in Poland

Polish lottery and pools operator – Totolotek an Intralot subsidiary , have launched its betting an igaming brand Totolotek – Zakłady Sportowe.  the brand has been launched in partnership with Intralot, following licensed approval from  the Polish Finance Ministry in July.

Working with Intralot’s sports betting and digital services team, Intralot Interactive Totolotek Zaklady will offer fixed odds and tote games such as Toto-Liga and Toto-Gol. to Polish customers. Intralot Interactive will support brand operations by offering digital services, and wagering and betting report functionlity combined with player customer reporting systems for the new Polish sports betting operator.

Adam Lamentowicz, CEO of Totolotek, stated: ”Following our successful land-based operations in Poland, we have decided to enter the Polish interactive market, so as to continue to offer to our customers in the country a variety of exciting games that can now be played also from the comfort and easiness of their PC. The design and deployment of our new interactive product in Poland was based on considerable research into Polish players’ attitudes, behaviors and interests. Our aim is to offer a product tailored to the end-user and thus further expand our customers’ base.”

Fotis Mavroudis, Managing Director Europe/North Africa Region of INTRALOT Group, added: ”This new step in Poland ratifies our commitment to continue our long and successful operation in the country, but it also underlines INTRALOT Group’s strategy toward offering to players worldwide a ‘Universal Gaming Experience’, meaning the convergence of the multiple User Interaction Channels – Retail, Internet, and Mobile.”