US sports data and analytics firm RotoQL has raised $1.2 million (£1 million) in its latest venture finance round led by Boston Seed Capital.
The ambitious New York start-up, founded by the number one ranked Daily Fantasy Sports (DFS) player Saahil Sud (COO) and Justin Park (CEO), has created a portfolio of sports data tools and technologies aimed at better informing and engaging viewers with in-play sports content.
RotoQL tools were initially developed to cater for player data demands within the growing US fantasy sports market. However, having closed its funding round the company now states that it has ambitions “beyond DFS”.
Issuing a funding prospectus, Saahil Sud detailed that RotoQL would look to ‘revolutionise and democratise consumers’ engagement with sports data, utilising competencies and dynamics gained from servicing the DFS industry.
Sud commented: “RotoQL seeks to build and own the information highway for consumers in the sports vertical. Our vision goes beyond just DFS. We also seek to revolutionize and democratize the way consumers access and enjoy sports data and this seed round will help us get there faster.”
At present RotoQL remains a popular tool for DFS players, however its investors believe that the firm’s true potential will be capturing a wider sports audience.
Peter Blacklow, Managing Director at Boston Seed Capital, said: “RotoQL launched with a daily fantasy product that empowers players to leverage data and analytics in order to build competitive lineups, and next, the company will build data products for season-long fantasy players.
“While there are several large B2B sports data businesses, there is no leader in sports data for consumers – we believe the team at RotoQL will become the Bloomberg data terminal for sports fans.”