Technology

BtoBet powers Dear Group Nigeria’s ‘234bet’ brand

Industry next-generation platform provider BtoBet continues its African market expansion, confirming Nigerian media and communications operator Dear Group as its latest sportsbook partner. Utilising its media and marketing channels, Dear Group will launch new sportsbook brand ‘234bet’, seeking to become a leading destination for Nigerian sports betting consumers. 234bet will be led by Nigerian media executive Raymond Dokpesi, who backs …

Read More »

Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

Read More »

‘Beyond The Push’… 2mee launches bookmaker video messaging

Mobile engagement and development studio 2mee, wants industry operators to push further their video and marketing assets. This week, the York-based start-up announced the launch of its new ‘Face Messaging – video push notification tool’, with the company actively targeting sportsbook operators. 2mee’s ‘Face Messaging’ allows betting brands to quickly create and edit, real-time video content be it for marketing …

Read More »

Fair Play… WODuels launches seeking to become safest community for esports wagering

New esports platform World of Duels – WODuels.com is the latest incumbent attempting to crack competitive esports wagering. The Malta-based start-up, launches its proprietary platform focusing on duel/(head-2-head) contests/match-ups, detailing that it has created a safe and fair environment for esports players of all skill levels. “Players are matched based on their individual stats, ratings and feedback to ensure contests …

Read More »

White Hat Gaming opens door to sportsbook with Kambi

Stockholm-listed sports betting technology supplier Kambi Group Plc has confirmed that it will become the lead sportsbook software supplier to White Hat Gaming, a specialist in turnkey and ‘managed services’ provisions for the online gambling sector. The partnership will see Kambi’s sportsbook software integrated within White Hat’s proprietary platform, allowing the turnkey provider to offer sportsbook services to its partner …

Read More »

Paddy Power Betfair renews FTP drive with SportCaller

Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

Read More »

Nektan appoints ‘growth expert’ Lucy Buckley as new CEO

London AIM-listed platform and games content provider Nektan Plc has today confirmed that the pending appointment of Lucy Buckley as new Chief Executive Officer. Updating investors, Nektan governance confirms its new executive leader who is expected to join the company and its board on 3 December 2018. A seasoned leadership executive in marketing, growth strategies and corporate development, Buckley joins …

Read More »

Scout gains US vision with Metric Gaming

European B2B fantasy sports provider Scout Gaming is set to expand its services within the US market, partnering with Las Vegas-based real-time sports data and betting platform provider Metric Gaming. Issuing a market update, Scout and Metric leadership confirm that a ‘reciprocal arrangement’ has been agreed on, with both parties gaining full access to each other product portfolio and provisions. …

Read More »

Immersive B2B focus sees Premier Punt rebrand to Incentive Games

Incentive

Industry fantasy sports operator Premier Punt Group has fully rebranded its business entity to Incentive Games. Issuing a market update, the company detailed that its rebrand reflects the company’s move towards becoming an industry sportsbook games and application developer. In recent months, Premier Punt has restructured its operations, seeking to deliver a broader portfolio of products to betting incumbents, with its …

Read More »

BtoBet broadens business scope through White Label Certification Program launch

Industry platform provider BtoBet has announced the launch of its ‘White Label Certification Program’, which allows its clients to provide BtoBet igaming/betting solutions to third parties. BtoBet launches its ‘Certification Program’ seeking to broaden its scope for new business opportunities, whilst allowing its partners to adopt a new business channel promoting BtoBet’s B2B functions. Key stakeholder Sabrina Soldà, Chief Marketing Officer of …

Read More »