Sportsbook

The latest sportsbook news for the gambling industry.

Celtic FC scores ‘biggest ever’ Scottish football shirt sponsorship with Dafabet

SBC News Celtic FC scores ‘biggest ever’ Scottish football shirt sponsorship with Dafabet

Philippines and Isle of Man based online betting operator Dafabet has secured Scottish football’s ‘biggest ever’ shirt sponsorship deal with Celtic FC. Dafabet marketing agreed a four-year sponsorship terms with The Bhoys, and will see its brand co-promoted on the Celtic 2016/17 jersey with Irish cider brand Magners (Dafabet to feature shirt front, Magners on jersey back). Celtic governance was …

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bet-at-home high visibility strategy targets + €130 million in revenues for 2016

SBC News bet-at-home high visibility strategy targets + €130 million in revenues for 2016

Issuing a Q1 2016 (period ending 31 March) market update, Frankfurt Xetra-listed European sports betting operator bet-at-home AG recorded group revenues of €30 million up 6.4% on corresponding 2015’s €28.4 million. Despite reporting an improved revenue performance for its 2016 opening, bet-at-home would declare an EBIT of €7.3 million (Q1 2015: €9.6 million). The operator detailed that period marketing costs …

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Saatchi & Saatchi wins Ladbrokes Australia creative account

SBC News Saatchi & Saatchi wins Ladbrokes Australia creative account

Ladbrokes Australia has selected Saatchi & Saatchi to be its creative lead agency following a competitive pitch process. Australian marketing news sources report that Saatchi & Saatchi Australia won the multi-million AUD $ account beating a number of agencies shortlisted by the bookmaker, including Leo Burnett, M&C (Saatchi Group) and George Patterson Y&R. Saatchi & Saatchi will be tasked with …

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bet365 challenges Bulgaria SCG licence revoke

SBC News bet365 challenges Bulgaria SCG licence revoke

bet365 is set to take the Bulgarian national gambling regulator to court appealing its restriction to operate in the country. Industry legal news source Gambling Compliance details that a bet365’s appeal against Bulgaria’s State Commission on Gambling (SCG) was heard yesterday by the Administrative Court of Sofia, with a further hearing scheduled for 5 May. SCG governance had granted bet365 …

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ESSA responds to Australian review of illegal offshore wagering

SBC News ESSA responds to Australian review of illegal offshore wagering

ESSA have issued a response to the Australian review of illegal offshore wagering, citing the Interactive Gambling Act of 2001 and stating that Australia had enforced an inconsistent position on in-play (or live) betting. The following points from ESSA covered the inconsistency of this approach:  Australia has enforced an inconsistent position on in-play (or live) betting. The Interactive Gambling Act …

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Leander Games Takes 5 with SpiffX partnership

SBC News Leander Games Takes 5 with SpiffX partnership

Online gambling  platform and services provider Leander Games has partnered with the Swedish NASDAQ listed alternative betting exchange, SpiffX (NASDAQ:SPIFFX), to distribute the gaming technology supplier’s innovative new live betting product – Take 5. Take 5 is a simple, high turnover game initially focussed on football. The product allows players to make a one-click bet at odds of 5/1 that …

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Sky Betting & Gaming hires +500 employees in the past 12 months

SBC News Sky Betting & Gaming hires +500 employees in the past 12 months

Sky Betting & Gaming (SB&G) has revealed that it has recruited more than 500 new employees in the past twelve months. In November 2015, the independent online betting operator detailed that it would implement an £11 million recruitment drive for its new customer hub in Leeds City Center. Furthermore, SB&G governance revealed that it had expanded its operations into a …

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Effective scalability and cost control sees Unibet hit ‘All-Time High’ quarter performance

SBC News Effective scalability and cost control sees Unibet hit 'All-Time High' quarter performance

European sports betting operator Unibet Plc has reported a strong opening to 2016, posting a ‘new all-time high’ in group revenues to £122 million representing a 61% uplift on 2015’s corresponding Q1 performance of £76 million. Unibet governance highlighted that the company was performing way above market rate, with EBITDA (Q1 2016: £28 million) and Profit (Q1 2016 £20 million) …

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