Sportsbook

Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns. Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments. Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were …

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

International betting integrity body ESSA reported 53 cases of suspicious betting to the relevant authorities during the second quarter (Q2) of 2017; this was made up of 31 suspicious betting cases in tennis, followed by football with 15 cases, basketball five and one case each for handball and volleyball. ESSA Secretary General Khalid Ali commented on the update: “Betting integrity …

Stockholm-listed European online gambling group Betsson AB has detailed a strong six month opening to 2017, driven by ‘organic growth’ in its Scandinavian and Western markets, as the company continues to support its operations with strategic product investments. Presenting its H1 2017 trading update (period ending 30 June), Betsson would detail all ‘core metric gains’ on corresponding 2016 period performance, …

South London Premier League football club Crystal Palace FC, continues to expand its commercial presence within Asian markets announcing its first ever ‘shirt sleeve’ sponsorship with Chinese football app Dongqiudi. Starting this 2017/18 EPL season, the Dongqiudi logo will appear on the ‘Eagles’ home and away football jerseys, featuring on the left sleeve. Crystal Palace management announced the new sponsorship, …

Kenyan sports betting operator SportPesa has expanded its European profile, entering the Italian betting market by acquiring a majority shareholding in RCS Gaming. The deal sees SportPesa governance acquire a 75% stake in RCS Gaming, the betting/gaming arm of European media giant RCS Media Group which operates popular media properties La Gazzetta dello Sport, Marca, El Mundo and La Corriere. …

With series seven of Game of Thrones rapidly approaching, William Hill’s market for who will end series eight as the ruler of the kingdom took a sudden and unexpected spike. Cersei Lannister came in from 14/1 to become the overnight favourite at just 5/2. However, despite a mass influx of overnight bets, Cersei has drifted back out in the market …

Malta-based sportsbook and gaming software company Sirplay has extended its Nigerian market presence by signing a platform partnership with ZenithBet Limited. Having entered the Nigerian market over five years ago, Sirplay has provided its betting software to more than 40 bookmakers across the country. ZenithBet is a Nigerian operator licensed and regulated by the Lagos State Lottery Board, as well …

As Parliament heads towards its summer recess (20 July – 5 September), rumours swirl of a leadership contest for the divided and embattled Conservative Party. A cruel summer for PM Theresa May, who has made little to no progress on her Brexit mandate, has seen UK media report that Brexit secretary David Davis and foreign secretary Boris Johnson are seeking …

Almost as anticipated as the fight itself, last week’s Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor press conferences have evoked the imagination of punters. The tenacity of McGregor appears to have renewed faith from punters that he has something unpredictable planned for 26 August. Paddy Power’s Lee Evans told SBC: “We were forced to cut the odds on McGregor …