The latest sportsbook news for the gambling industry, sponsored by Betting on Sports Europe

Entain identifies ‘clear link’ between betting and video gaming

Following a new study, Entain has asserted that there is a strong correlation between betting and video gaming, whilst also anticipating greater future demand for esports products.  In particular, the survey of 16,000 people found that video gamers were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming, with the FTSE100 group …

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Low6 completes $5m funding round ahead of IPO

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

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NSoft provides its operators Optimove’s CRM marketing solution

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

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Super Group secures Friday listing on NYSE

Super Group, the operating company of Betway and Spin, has finalised its merger with SPAC partner Sports Entertainment Acquisition Corporation (SEAH). As a result of the transaction, Super Group intends to issue its shareholding on the New York Stock Exchange (NYSE) beginning Friday 28 January.  The duo expects all closing conditions for the business combination – which will see  Super …

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Flutter opens Ceuta hub to support Spanish market growth ambitions  

Flutter Entertainment has opened a strategic hub in the Spanish autonomous city of Ceuta to support its Spanish market operations. Local news sources have disclosed that the hub will form part of the ‘Flutter International’ unit of the FTSE100 gambling group, who are reported to be in the process of hiring 30 Ceuta based employees The Ceuta hub aims to …

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BtoBet’s Neuron 3 ready to go Dutch with new certification

BtoBet, part of Aspire Global Group, has set the grounds for its Dutch market entry after receiving a local certification for its Neuron 3 sportsbook platform. The development, said the firm, represents a significant milestone, providing it with the opportunity to enter one of Europe’s most appealing igaming markets. Receipt of the certification means that BtoBet’s Neuron 3 sportsbook platform …

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IBIA identifies consistent YoY betting alert trends in 2021 report

Khalid Ali, IBIA CEO

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

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Betfair orders full Carioca player pricing via Abelson Info 

Abelson Info has agreed to expand its Goalscorer Pricing & Settlement (GPS) service to cover the Campeonato Carioca in support of Betfair’s title sponsorship of the Rio de Janeiro state football championships. Market pricing expert Abelson Info has entered into an ‘event specific’ collaboration with Betfair, that will secure goalscorer prices via its ‘GPS feed’ for the 11-matchday coverage of …

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Playtech stands by Aristocrat deal amid rumours of Asian investors revolt

The board of Playtech Plc has this morning responded to media speculation of a ‘contingency plan’ to break-up its business units, should the sale of the company be thwarted by a ‘collective of Asian shareholders’. As reported by Sky News, boardroom concerns loom at Playtech that the recommended £2.7 billion takeover offer made by Aristocrat Leisure will be voted down …

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