Sportsbook

Scott Van Pelt urges US gambling sector to market responsibly

Decorated US sports broadcaster Scott Van Pelt (SportsCenter – ESPN) utilised his keynote speech at this week’s G2E Conference in Las Vegas, to warn the US gambling sector to avoid repeating advertising mistakes of the past. In front of a full conference hall at the Sands Expo Convention Center, Van Pelt’s speech opened up day-2 of G2E, with the US …

Read More »

CMA clearance sees Stars Group revamp Sky Bet’s leadership structure

Toronto TSX-listed The Stars Group Inc has this afternoon confirmed that it has been granted approval by the UK Competitions & Markets Authority (CMA) to finalise its $4.7 billion acquisition of Sky Betting & Gaming (Sky Bet). Securing its CMA clearance, the Stars Group governance will begin executing its integration plans, which sees the TSX enterprise announce a new leadership …

Read More »

LeoVegas shows Dignity Decree defiance through EU complaint

As the Italian Lega-5Star coalition government moves to implement its ban on gambling advertising, forming part of its Dignity Decree, Stockholm-listed LeoVegas has submitted a formal complaint to the EU. Leading the complaint, Niklas Lindahl, Leo Vegas’ Managing Director for Italy, remains “convinced” the Decree will be overturned, because introducing it on 1 January 2019, as planned, would breach the …

Read More »

#GONINJAS – Betway renews sponsorship of Team NiP

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

Read More »

UFC 229 sets new records with Parimatch

Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …

Read More »

White Hat Gaming opens door to sportsbook with Kambi

Stockholm-listed sports betting technology supplier Kambi Group Plc has confirmed that it will become the lead sportsbook software supplier to White Hat Gaming, a specialist in turnkey and ‘managed services’ provisions for the online gambling sector. The partnership will see Kambi’s sportsbook software integrated within White Hat’s proprietary platform, allowing the turnkey provider to offer sportsbook services to its partner …

Read More »

New 1xBet promotions put different spin on deposit bonus model

1xBet

European betting operator 1xBet has put a new spin on the outdated deposit bonus model by offering a selection of new promotions to its customers including Lucky Friday and x2 Wednesday. All those that make a deposit on a Friday will be treated to a repeat 100% deposit bonus on the same day, while those who deposit on the Wednesday …

Read More »

Scientific Games expands US capabilities with Don Best acquisition

Scientific Games has confirmed an agreement to expand its US footprint with the acquisition of global real-time betting data and pricing supplier, Don Best Sports. Subject to customary conditions to closing, it’s anticipated the deal will be concluded in the fourth quarter of 2018 and will grow Scientific Games’ B2B sports betting offering and add powerful new capabilities to its sportsbook solutions. …

Read More »

Paddy Power Betfair renews FTP drive with SportCaller

Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

Read More »

Betsson selects Omnicom starlet ‘Hearts & Science’ as European marketing lead

Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …

Read More »