666Bet.com, which launched just over a week ago, is staring down the barrel of a £5 million payout if Roy Hodgson’s England side come back from Brazil with the World Cup trophy. The new bookmaker offered its first 1966 customers astonishing odds of 1966/1 for England to win the tournament to a maximum stake of £1. That alone will result …
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The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …
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England will make it through the Group Stages during this World Cup, but are likely to come a cropper against Brazil in the quarter-finals, according to one of the world’s biggest network of betting experts. Using data from more than 50,000 betting predictions, bettingexpert.com estimates that Italy will win Group D, with England narrowly pipping Uruguay to second place. England …
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German World Cup superstar Thomas Hassler is behind a new way for media brands to engage with sports fans. Hassler, who won both the World Cup and European Championships with his country, has joined as brand ambassador for social sports betting platform developer Oddslife, which has developed a new method for sports fans to interact and compete on both national …
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Betfair has seen a slight rise in revenues of 2% to £393.6m but its profit before tax figure has shot up to £61.1m, compared to last year’s reported loss of £49.4m. It has been a tough couple of years for Betfair as it has switched its operations to concentrate solely on regulated markets, but today’s annual results suggest that the …
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The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …
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ESSA, the regulated betting industry’s integrity body, has launched a new corporate identity following a recent rebranding in the lead up to the release of its 2014 integrity report. The new report has found that out of 148 unusual betting patterns identified by ESSA members in 2013, 30 were found to be suspicious and were subsequently referred to the relevant …
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The UK sports betting industry could see a £100 million World Cup 2014 windfall, reports corporate research and insights company Regulus Insights. The report commissioned by Sporting Index, predicts betting volumes to increase by 50% compared to betting figures for World Cup 2010. Mobile and in-play functionalities will lead the betting drive, as revenues and gross win generation are set …
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In an interview with bettingexpert’s Andrew Brocker, Phillip Hudson of Pinnacle Sports explains how the bookmaker is approaching the World Cup. World Cup betting is very different to a typical league or cup tournament. What are the key considerations in framing World Cup match odds? Qualification provides important data but doesn’t relate to the situational aspect unique to Brazil 2014, …
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williamhill.com, Official England Supporter, has launched a brand new online show ahead of the World Cup in Brazil. The show – ‘Football Brasilia’ will be available on William Hill’s YouTube page throughout England’s involvement in this summer’s tournament in Brazil. The show will feature James Richardson’s legendary newspaper reviews, interviews with England legends and some of England’s World Cup Team …
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