South America

South American News

Better Collective appoints Guy Harding to lead global media partnerships

Better Collective

Better Collective A/S has confirmed the appointment of Guy Harding as Senior Director of Group Media Partnerships at the Stockholm-listed global betting and gaming media publisher. An expert in all disciplines related to player acquisition, partnership management, and campaign ROI, Harding joins Better Collective from iGaming media network Legend, where he most recently served as Commercial Director. Updating media, Better …

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Oliver Lietz: A blueprint to target growing markets like Brazil

Brazil football fans

Ahead of next month’s ICE London Oliver Lietz, CEO at nanocosmos, takes a look at the demands igaming and betting operators face when targeting growing markets like Brazil and shares how the company is addressing them. At ICE London, Feb 6-8, booth N9-322 nanocosmos will present nanoStream Cloud as a solution for adding interactive live streaming to live games and …

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AFA signs with FeedConstruct to fuel European growth 

SBC News AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …

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Betsson strengthens LatAm expansion in signing Paolo Guerrero

SBC News Betsson strengthens LatAm expansion in signing Paolo Guerrero

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

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Ecuabet named title partner of Ecuadorian top flight

SBC News Ecuabet named title partner of Ecuadorian top flight

Ecuabet has partnered with the Ecuadorian Football Federation in gaining the naming rights to the country’s top football division, LigaPro. The league will come under LigaPro Ecuabet for the next five years, with the strong possibility of an extension. Miguel Ángel Loor, President of the LigaPro, said: “We have travelled an important path in the Professional League to be where …

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Better Collective nets unanimous approval of Playmaker €176m buyout

SBC News Better Collective nets unanimous approval of Playmaker €176m buyout

Better Collective A/S inches closer to concluding its acquisition of Playmaker Capital, as the shareholders of TSX-listed sports media group overwhelmingly support the €176m buyout. As disclosed to the Toronto TSX and Copenhagen Børsen, Better Collective has secured investor approval of 99.9% to proceed with its €176m acquisition of Playmaker, first announced on 6 November 2023. In a deal comprising …

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Sportingtech appoints Tom Ustunel as new CEO

SBC News Sportingtech appoints Tom Ustunel as new CEO

Sportingtech has confirmed the appointment of Tom Ustunel as the new CEO of the full-service betting and igaming platform and systems supplier. The appointment follows Ustunel working with the Sportingtech leadership team for the past two years on strategic initiatives driving the firm’s global expansion across new and established markets. A seasoned online gambling executive, Ustunel has previously served as …

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Ecuador’s rising tensions put a lid on gambling question

SBC News Ecuador’s rising tensions put a lid on gambling question

After recent events in Ecuador saw the South American state sink into civil unrest, President Daniel Noboa has decided to withdraw a question on casino regulations from the recently launched public consultation on the country’s prospects.  At the beginning of January, Noboa gave Ecuador’s Constitutional Court 20 days to hand out a public notice on a list of questions regarding …

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Genius Sports: Brazil ready for take-off… Why operators are joining the football carnival

SBC News Genius Sports: Brazil ready for take-off... Why operators are joining the football carnival

Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other…   No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …

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WA.Technology appoints Sander Koch as Chief Strategy Officer

SBC News WA.Technology appoints Sander Koch as Chief Strategy Officer

B2B igaming and sportsbook solutions provider WA.Technology has announced the appointment of Sander Koch as its Chief Strategy Officer (CSO). With a career spanning over 18 years in the management consulting industry, he brings a “wealth of expertise and insight” said the firm.  Koch joins WA.Technology at a pivotal moment as the company is expanding its comprehensive igaming suite, including …

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