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£175.6m acquisition of 32Red expands Kindred’s multi-brand strategy

SBC News £175.6m acquisition of 32Red expands Kindred's multi-brand strategy

Henrik Tjärnström, CEO of Kindred Group, has said that his firm’s £175.6m acquisition of 32Red is consistent with the firm’s ‘multi-brand strategy and stated desire to grow our business in regulated and soon to be regulated markets’. 32Red will now join Kindred’s stable of brands which includes Unibet, Stan James, Maria Casino and Bingo.com. Commenting on the deal, announced this morning, …

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Fredrik Elmqvist – Yggdrasil success shows industry underdogs can win through innovation & effective output

SBC News Fredrik Elmqvist - Yggdrasil success shows industry underdogs can win through innovation & effective output

Industry games and platform provider Yggdrasil has declared 2016 as its most successful year in business, with the company reporting a staggering 332% increase in corporate revenues to SEK 87 million (£7.7 million). Significantly strengthening its commercial pipeline, Yggdrasil has signed twenty new industry clients during the year (eleven of them in the UK market). The commercial boost would see …

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Bernard Marantelli – Colossus Bets – Building a Crowd Pleaser with Colossus Syndicates

SBC News Bernard Marantelli - Colossus Bets - Building a Crowd Pleaser with Colossus Syndicates

Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots. Colossus Bets Founder & CEO Bernard Marantelli speaks to SBC on the challenges of developing an effective crowdfunded game for the sports betting market and how his …

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Ryan Scarratt – Front Runner – Giving niche sports the airtime they deserve

Droit d'auteur: mavrek / 123RF Banque d'images

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused …

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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Football Index - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

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Betting on Football 2017 covers the globe with football betting market updates

Betting on Football

Betting on Football 2017 will underline its international credentials by delivering an extensive update on football betting markets across the globe, from an increasingly digitalised Africa, to a newly regulated Italy and the potential for legalised sports betting in Donald Trump’s North America. With less than three months to go until the fourth incarnation of the event at Stamford Bridge …

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Paddy Power politics is addicted to Trump!

SBC News Paddy Power politics is addicted to Trump!

Paddy Power politics has launched as set of new ‘Trump Betting Specials’, with the Irish bookmaker claiming that it ‘might have to launch its own Trump dedicated website’! Fresh to market, Paddy Power is now offering 5/1 that the President is officially accused of ‘foreign collusion’ on the back of this week’s resignation by Michael Flynn as National Security Advisor, following …

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Henrik Tjärnström – Kindred success cannot be copied by competitors

SBC News Henrik Tjärnström - Kindred success cannot be copied by competitors

Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European …

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David Clifton: Licensing Expert – Return of the Enforcer!

SBC News David Clifton: Licensing Expert – Return of the Enforcer!

Some of you may remember “The Enforcer”, the third in the Dirty Harry film series, starring Clint Eastwood as Inspector “Dirty” Harry Callahan. The critic’s reviews were initially poor – Eastwood was named “Worst Actor of the Year” by the Harvard Lampoon – but the film was a major commercial success. Now, 41 years later, Sarah Harrison, Chief Executive of …

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