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Following the announcement that seven UK on-course bookmakers would be having their licences reviewed by the UK Gambling Commission (UKGC), representatives from the racing sector have called for further information on age verification measures to address under-age gambling.  The seven bookmakers had reportedly allowed a 16-year old to place a bet at this year’s Royal Ascot, which took place in …

Publishing its 2019 interim results (period ending 30 June), Playtech Plc has underlined its confidence in delivering on full-year expectations and strategic targets. Recording a 68% increase in group revenues to €736 million (H12018: €436m), Playtech highlighted growth across its ‘Core B2B Gambling’ division and the integration of SNAITECH Italia assets as key performance drivers. The FTSE250 technology group detailed that …

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

Another year, another Italian political crisis, as Matteo ‘il Capitano’ Salvini (Deputy PM) chooses to abandon the Lega-5Star coalition ship, leaving Italy on course to an unknown destination. At the time of writing, Italian Prime Minister Giuseppe Conte has declared his resignation, choosing to avoid a certain vote of no confidence served by Salvini and the far-right populist Lega party. …

Guy Cohen, SVP, Head of B2C at 888 Holdings, discuss his company’s BetBright deal, operating in the newly regulated US sports betting market, and making plans to restore poker to its former glory. SBC: You have been on an acquisition spree lately. Can you explain the philosophy behind this, particularly regarding your BetBright purchase? GC: Sport was the missing link …

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …