Retail

All the news form the retail betting sector

Danske Spil begins roll out of player ID cards

Danske Spil has started to roll out its new player ID cards, shifting all land-based betting towards an account-based digital system. The ID card, branded ‘Sikkert Spil’ (‘Safe Play’) – has initially been made available to stores that sell Oddset and Tips services. Rolled-out this October, the state-owned operator confirmed that the card will be made mandatory throughout its partner …

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Buzz Bingo appoints MSG Partners to reconnect with customers

Buzz Bingo is set to overhaul its entire marketing strategy after appointing London-based MSQ Partners as its lead ‘integrated agency’ to revitalise its media planning and brand profile. A key strategic appointment, Buzz Bingo has tasked MSQ agencies with developing an effective high coverage marketing and communications strategy, letting bingo players across the country know that Buzz Bingo venues have …

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Spotlight Sports Group names Sam Houlding as new CCO

Spotlight Sports Group has strengthened its senior leadership team after confirming that Sam Houlding will become the new Chief Commercial Officer. Houlding will take over from former Chief Commercial Officer Mike Griffin, who left his role as Chief Revenue Officer of the group on September 30th. Commenting on his new role, Houlding said: “I am thrilled to be taking the …

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Sportech and UK Tote Group renew sports betting partnership

Sportech has confirmed that it has signed a new multi-year licensing and services contract with UK Tote Group. The extended partnership will assure Sportech’s continued delivery of pools betting technologies and services via its Quantum System, which underpins the Tote’s domestic pools betting. The Quantum system will also allow the UK Tote to significantly deepen its pool volumes, featuring global …

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Anders Dorph to lead Danish regulator as new director

Spillemyndigheden, Denmark’s gambling authority has confirmed that Anders Dorph will assume the role of Director, effective from 1 November. Dorph will join the regulator after serving as the deputy director of the Danish Immigration Service. Commenting on the new appointment, Minister of Taxation Morten Bødskov said: “The gaming authority plays a crucial role in the work of ensuring a proper …

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Done eyes William Hill estates in potential UK chop-up

Betfred founder Fred Done is reported to be eyeing a swoop of William Hill’s UK retail estates at a discount price, as rumours circulate as to how Caesars Entertainment will reshape the company, following this morning’s approval of its £2.9 billion takeover offer.  Done has been branded as the big winner of the Caesars deal, having built a 6% stake …

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BGC: New VIP guidance demonstrates commitment to improving industry standards

The Betting and Gaming Council (BGC) has praised the new guidelines rolled out by the UK Gambling Commission (UKGC), stating that the new measures are a clear demonstration of the industry’s commitment to drive up standards. From 31 October, operators must establish whether ‘spending is affordable and sustainable as part of the customer’s leisure spend’ before making a customer a …

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GLMS updates membership statutes to accommodate changing integrity roles

The Global Lottery Monitoring System (GLMS) will update its membership and operating statutes to reflect the changing conditions faced by its sports and wagering partners as it continues to safeguard sports integrity. The decision to reform membership categories follows a GLMS general meeting, where members reflected on the ongoing and future challenges that COVID-19 will pose on sports governance, security and …

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Scotbet chairman calls for government support as ‘future remains uncertain’

John Heaton, Chairman of Scotbet, has stated that Scotland’s independent bookmakers are facing a fight for survival, as businesses enter an unprecedented autumn and winter trading period. Bookmakers in Scotland were permitted to reopen their doors in June – however, with current government restrictions, Heaton stated that ‘there is no end in sight to the economic calamity that Covid has …

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Svenska Spel recruits Red Bee Media to power PMU live streams

Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU. Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its …

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