Oceania

Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …

Australian focused consumer, Industry and market research company Roy Morgan’s study of  Australian sports betting consumerism The Roy Morgan Gambling Currency Report, details mass growth in popularity and product engagement of online sports betting verticals. In the year to June 2014, 207,000 Australians 18+ (or 1.1% of the adult population) placed at least one sports bet via the internet in an …

Andy McCue CEO designate of Paddy Power has urged for changes to Australian laws and regulations concerning Australian online sports betting. Paddy Power owners of Australia’s largest online bookmaker – Sportsbet.com.au  have asked for a review of sports betting policies focusing on allowing in-play betting. Speaking to the Sydney Herald, McCue stated that the Australian market was inconsistent with regards …

Australian igaming entrepreneur Matthew Tripp stated that he wants his new business venture BetEasy.com.au, to revolutionise the Australian sports betting market. The bullish owner of BetEasy has vowed to offer Australian punters the best sports value and entertainment in the market, taking established Australian bookmakers head-on. Tripp who sold his previous sports betting venture Sportsbet Australia to Irish operators Paddy …

New Zealand Thoroughbred Racing (NZTR) has announced changes governing jockeys betting (Rule 707 of the Rules of Racing), which will come into force tomorrow. In a strong step to strengthen the assurance of racing integrity, the organisation, which licenses 150 jockeys and 44 amateur riders, has moved to ban them from betting on any New Zealand thoroughbred race if they are riding …

Tatts Group CEO Robbie Cooke,  stated that the Australian operator would continue to invest in its digital enterprises. The operator had witnessed a 14% growth in wagering to AUS $ 147.10 million (£82 million) for its digital sports betting division in 2014. The improved online sports betting performance was further supported by an 8% sales growth in its online lottery …

Australian betting and lottery operator Tatts Group reported a weaker than expected full year 2014 (ending 30 June) company performance, as group revenues fell 8% to  $ 2.9 billion, further resulting in  Tatts Group witnessing a net profit slump of 19% to $200 million. Tatts Group performance was impacted negatively by a $42.6 million health benefit levy charged by the …

Australian gambling operator Tatts Group today unveiled its new corporate brand identity. Tatts Group operators of lottery and gaming solutions, presented their new corporate logo, which was accompanied with a the launch of a their newly redesigned website – tattsgroup.com. The Tatts Group new corporate identity project, was undertaken with the help of branding specialists Hulsbosch. Tatts Group senior management …

Australian south east state horse racing authority Racing Victoria, have confirmed the purchase of domain name Racing.com for an undisclosed fee. Racing Victoria will use the domain to further its services and racing coverage throughout national and international markets, with a new website and further digital inventory set to be launched by mid-September. Racing.com will target a broader demographic for …