Oceania

Tabcorp confirms sponsorship of Brisbane Racing Club

Australian gaming operator Tabcorp has confirmed a major two-year sponsorship deal with the Brisbane Racing Club and hopes to broker several more deals with Racing Queensland. Racing Queensland’s chief executive Brendan Parnell noted that this deal would be the first in the state’s racing industry, and expects many more deals to follow. He commented: “RQ is thrilled to see Tabcorp …

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OtherLevels launches personalised real-time solution

Digital marketing and messaging platform, OtherLevels Holdings Limited, has launched its new real-time module which enables igaming operators to carry out in-play engagements. OtherLevels In-Play 2.0 will offer an automated, real-time solution that combines event feeds, live odds, condition evaluation, dynamic message content and smart segmentation which will be developed using historical betting data. Brendan O’Kane, Managing Director for OtherLevels, …

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DraftKings are hip to be square with Genius Tech Group for Super Bowl LIII

Seeking to enhance this Sunday’s NFL Super Bowl LIII viewing experience and audience participation, DraftKings has teamed up with sports data specialist Genius Tech Group (GTG) to deliver ‘the world’s largest-ever Squares game’. A ‘squares game’ is a familiar concept to American football fans, who play in groups/parties and with its playing format requiring no prior betting knowledge. Contestants pick …

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Tabcorp appoints M&C Saatchi to develop new AUS profile

Australian marketing news source Mumbrella has reported that ASX gambling group Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia. The Sydney based marketing agency will takeover the AUS $ multi-million account from incumbent Clemenger (BBDO Group), who have served as Tabcorp’s creative lead since 2016. Mumbrella reports that M&C Saatchi, were not required to pitch for …

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NZRB launches new betting portal with OpenBet technology

NZRB

The New Zealand Racing Board (NZRB) has hailed a ‘new era for Kiwi punters’ after launching its long-awaited fixed odds betting portal. Operating under the ‘New Zealand TAB’ domain – www.TAB.co.nz, the new racing platform is powered by Scientific Games’ OpenBet as lead systems provider, supported by Paddy Power Betfair. Launching TAB NZ’s new property, NZRB Chief Executive John Allen stated that …

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Sportradar: Tennis data blackout doesn’t stand up to scrutiny

IMG - Copyright: luckybusiness / 123RF Stock Photo

Major data supplier Sportradar has criticised the conclusion of the Independent Review Panel (IRP) to have a data blackout on the lower levels of professional tennis, saying that such a recommendation doesn’t stand up to scrutiny. The panel, represented by the the four organisations principally responsible for governing professional tennis – the ATP, WTA, ITF and Grand Slam Board – …

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Sportsbet advert draws record number of complaints

Sportsbet

An advert for one of Australia’s biggest online bookmakers Sportsbet has drawn 793 complaints, a new record in the country, for making a link between betting and sexual success. The Ad Standards said that the Paddy Power Betfair owned online bookmaker had sent a “false message to young males that gambling will improve their sexual appeal”. As reported in the …

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Tabcorp drops UBET focusing on TAB as lead betting domain

Australia ASX-listed gambling group Tabcorp Holdings has confirmed it will utilise its flagship ‘TAB’ brand as its lead sports betting property. Tabcorp governance continues its corporate re-alignment, integrating the assets of Aus $11 billion merger partner Tatts Group, detailing that its enlarged enterprise will deliver ‘stronger consumer-facing properties’ in 2019. The decision to lead with TAB as its sole sports …

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Tabcorp appoints Patrick Mcglinchey as group legal lead

Australia ASX-listed gambling group Tabcorp Holdings has confirmed the appointment of Patrick Mcglinchey as new Group General Counsel. Mcglinchey is expected to join the legacy Australian gambling group on 4 March 2019, and will act as a chief legal aid for a much-changed Tabcorp senior executive team, following the merger completion and integration of Tatts Group assets and operating divisions. …

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Early Morning racing content switch up for SIS

Horse racing from Melbourne Racing Club and South Australia is now included in the Early Morning Product from Sports Information Services (SIS), while UK and Irish greyhound racing is being phased into the service for the first time. This new Early Morning content replaces the firm’s existing early morning Australian racing, which ceased to be part of the SIS service …

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