Oceania

TopBetta optimizes marketing capabilities with OtherLevels

Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement. The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices. OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to …

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Tabcorp governance told to explain unfair price plan ‘Project Alfred’

As the Australian Competition Tribunal (ACT) takes on the role of lead supervising body of the AUS $11 billion planned merger of Tabcorp Holdings and Tatts Group a number of industry stakeholders have addressed concern regarding the combination to create the Australia’s outright gambling market leader. This week, former merger review body The Australian Competition & Consumer Commission (ACCC) revealed …

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Pacific Consortium drops Tatts pursuit

Pacific Consortium the special vehicle of London private equity firm Macquarie Group and New York hedge fund Kohlberg Kravis Roberts (KKR) will no longer pursue its AUS $7.3 billion (£4.5 billion) acquisition of Australian gambling operator Tatts Group. The deal withdrawal follows Tatts’ board decision not to review Pacific’s latest takeover bid of $4.21-per-share combined with an investor ‘dividends add-on’ which the investment firm …

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Pacific Consortium adds ‘dividends sweetener’ to Tatts offer

In a bid to outmanoeuvre Tabcorp Holdings and derail the firm’s planned AUS $11 billion merger with Tatts Group, the Pacific Consortium has offered Tatts investors a ‘deal sweetener’ should they favour their AUS $7.3 billion all-cash for Tatts assets. The joint-venture investment vehicle headed up London private equity firm Macquarie Group and New York hedge fund Kohlberg Kravis Roberts (KKR) will …

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Australian sports stakeholders take stance against ban on betting advertising during sports broadcasts

Australian sports stakeholders are preparing to launch a fightback against the mandate put forward to the Malcolm Turnbull government which sets out to ban gambling advertising during sports broadcasts on all media verticals. This week Australian pro-sports executives were warned by Communications Minister Mitch Fifield that its restrictive gambling advertising mandate had been put forward to the cabinet for review, …

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‘Siren to Siren’…Australian government set to ban betting advertising during sports broadcasts

The Australian Newspaper has reported that Australia’s federal government will move to ban all betting/gambling advertising during sports broadcasts as early as next week. It is understood, that Communications Minister Mitch Fifeld will introduce a mandate to the government calling for a ‘siren to siren’ (start to finish) ban on all forms of gambling marketing during sports broadcasts on any …

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Susan O’Leary – Alderney – Strength in numbers

Alderney - Copyright: wavebreakmediamicro / 123RF Stock Photo

Susan O’Leary, Director of eCommerce at Alderney, says a recent panel discussion at the ASEAN Gaming Summit suggests progress is on the horizon when it comes to combating match fixing. During the recent ASEAN Gaming Summit in Manila, I was invited to take part in a panel on sports betting regulation. Expertly moderated by Harmen Brenninkmeijer of Dynamic Partners, the …

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Pacific Consortium returns for Tatts Group acquisition with ‘all-cash’ AUS $7.3 billion bid

Pacific Consortium the joint-venture investment vehicle of London private equity firm Macquarie Group and New York fund Kohlberg Kravis Roberts (KKR) has restated its intent to acquire Australian gambling operator Tatts Group, by putting forward a AUS $7.3 billion all-cash transaction for the company. Placing a ‘last minute’ bid for Tatts assets, Pacific intends to derail the operator’s agreed AUS $11 billion …

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SIS forms greyhound streaming partnership with TopBetta TGT

Industry racing and greyhound content provider SIS has signed a broadcast agreement with TopBetta subsidiary The Global Tote (TGT) which will allow SIS syndicated content to be broadcast on TGT’s tote platform. The Partnership allows TGT to broadcast UK and Irish Greyhound racing events, with TGT further able to show live picture content and The Global Tote odds services to …

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TopBetta Australia ups racing profile with Mad Bookie acquisition

Updating the market, Australia ASX-listed online bookmaker TopBetta Holdings Limited (TopBetta) has agreed to acquire racing specialist bookmaker Mad Bookie Pty. TopBetta governance detailed that the deal would defer payment of the purchase price until after the first 12 months, which will allow the TopBetta business to maintain cash flows over the initial period. Seeking to expand its profile within …

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